On the April 21 edition of PlayMakers Talk Show, our guests were Club Corp CEO Eric Affeldt and Melinda Marcus.
Eric Affeldt, CEO – Club Corp
Eric Affeldt is President & CEO of ClubCorp, “The World Leader in Private Clubs.” He’s responsible for all aspects of domestic and international operations for ClubCorp. Prior to joining ClubCorp, Affeldt served as a principal of KSL Capital Partners, the private equity firm that purchased ClubCorp in 2006. In 2010 Affeldt was named “The Most Powerful Person in Golf” by Golf Inc. magazine and was a regional finalist for the Ernst & Young Entrepreneur of the Year award.
Since its founding in 1957, ClubCorp has operated with the central purpose of Building Relationships and Enriching the Lives® of its members. ClubCorp owns or operates a network of more than 150 golf and country clubs, business clubs, sports clubs, and alumni clubs in 23 states, the District of Columbia and two foreign countries that serve over 350,000 members, with approximately 14,000 peak-season employees. ClubCorp properties include: Firestone Country Club, Mission Hills Country Club, Capital Club Beijing, and Metropolitan Club Chicago.
The North Texas LPGA Shootout is at www.ntshootout.com
Melinda Marcus developed inPSYCHS (sounds like insights) based on her award-winning work in creative marketing and proven studies in the Science of Influence. Her research-based programs have empowered executives to gain buy-in from their prospects, clients and boards. As a direct result, her clients have successfully closed more than $250 million in contracts.
Before starting her own firm, Melinda was the first female Creative Director at The Richards Group. During her career, she earned honors as one of the “Ten Outstanding Young Working Women in America” by Glamour magazine and “One of the Five Women to Watch in the Southwest” by ADWEEK magazine. She has won more than 100 awards for excellence in the advertising industry, including CLIOS and a Silver Lion at Cannes.
National and regional clients – including Fortune 500 companies and Fortune 100 privately held companies – have tapped Melinda’s expertise in the Science of Influence, creative marketing and communications. She also has been engaged to overcome complex messaging challenges, including high-profile issues for NFL teams, hospital systems, telecom corporations and defense contractors.
Melinda is an international speaker, workshop leader and consultive coach. She earned her B.A. with Honors in Psychology from Northwestern University and her M.F.A. in Mass Communications from Southern Methodist University. Her research on “First Impressions” has been published in the Journal of Applied Social Psychology. Melinda is a member of National Speakers Association and Leadership Texas. She graduated from Dartmouth’s Tuck-WBENC Executive Program, and her firm, Marcus & Associates, Inc., is a certified Woman-Owned Business.
You can find Melinda Marcus at: inpsychs.com or (214) 987-2400