November 17 – Jeffrey Yarbrough and Michael Ellentuck

On the November 17th edition of PlayMakers Talk Show, our guests were:
Jeffrey Yarbrough – CEO, bigInk PR and Michael Ellentuck – President/CEO, The Legacy Senior Communities

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 Jeffrey Yarbrough, CEO, bigInk PR

Jeffrey Yarbrough’s years of experience in the hospitality industry combined with his knowledge of media and public relations have warranted bigInk PR and Marketing recognition as one of Dallas Business Journal’s Top 25 public relations companies in Dallas/Fort Worth.

Jeffrey showed interest in running his own business from an early age. When he was only five-years-old, he picked plums from his grandmother’s trees and sold them to neighbors. His first entertainment accomplishment (Concept Nouveau, Inc.) was Dallas’ original four clubs-in-one complex, including Art Bar, Blind Lemon, Club Clearview and Red.

Jeffrey’s innovative entrepreneurial spirit led him to launch Liberty Noodles in 1998, the first pan-Asian noodle house located on Lower Greenville in Dallas. The whimsically chic restaurant received rave reviews including “Top 10 Best New Restaurants” from the Dallas Morning News and Tastemaker Award for “Best Ad Campaign”.

In 2004, he took his knowledge of the hospitality industry and opened bigInk PR and Marketing, using his experience to help other restaurateurs and business owners reach sweeping success. In 2007 he expanded the company to include commercial real estate services, bigInk Real Estate, to support growing restaurant companies, serving both restaurateurs and real estate developers.

Phone: (214) 485-7304


Michael Ellentuck, President/CEO, The Legacy Senior Communities

Michael EllentuckMichael Ellentuck is the President and CEO of The Legacy Senior Communities.  He just celebrated his 13-year anniversary there and has spent nearly 40 years working in the senior living industry.

Michael is responsible for the management of the operations of The Legacy Willow Bend, a state-of-the-art life care retirement community in Plano, The Legacy Preston Hollow, a senior living residence focused primarily on skilled nursing, assisted living and rehab, Legacy at Home Health Services, a home health care agency serving seniors in the Dallas/Fort Worth Metroplex, and ECHAD (Elderly Communal Housing at Dallas) senior housing.

Michael is an expert when it comes to understanding the fast-paced, ever-changing health care environment.  He has acted as a consultant over the design and development of 15 senior living communities in North America.  He was appointed twice by the governor in California to serve on the California Health Facilities Committee where he assisted in strategic planning for the hospital and nursing home systems in the state.  He has been on more than a dozen boards, commissions or associations in his field.

Phone: (972) 468-6200

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Host Steve A Klein, Jeffrey Yarbrough, Michael Ellentuck