December 22 – Michael Mueller and Tammy Cancela

On the December 22nd edition of PlayMakers Talk Show, our guests were:

Michael Mueller – President/CEO, NYLO Hotels

Tammy Cancela – Principal Consultant/GM, Barber Shop Marketing

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Michael Mueller – President/CEO, NYLO Hotels

MMueller_HeadshotMichael has been active in the hospitality industry for over 23 years and has been involved in the acquisition and development of more than $20 billion of hotel assets. He has focused on the boutique segment for the past 15 years where his experiences with the W and NYLO brands have made him one of the preeminent boutique hotel executives in North America today.

Michael founded NYLO Hotels in 2004, inspired by his vision for a new class of boutique hotels featuring an urban, industrial, loft-style design and an open, comfortable, fun and accessible atmosphere. As the original founding partner of NYLO Hotels, Michael developed the business plan, assembled the NYLO team and secured more than $100 million to develop the brand and the first NYLO Hotels.

Michael currently serves as NYLO’s President and CEO, with responsibility for all facets of the fully integrated hotel company, including owned real estate, operations, brand and concept strategy, sales and marketing, revenue management, acquisitions, development, accounting and finance, legal, construction and procurement.

Tammy Cancela, Principal Consultant/GM, Barber Shop Marketing

Tammy Good 12 (2)Tammy Cancela is a Principal Consultant and GM at The Barber Shop Marketing.  Named to Hispanic Business Magazine’s Top 50 Women in Business in 2001, Tammy Cancela is a marketing veteran.  Her diverse background includes consumer and business marketing for both product and services businesses with target.

While at GTE, Tammy launched SuperPages, GTE’s (and now Verizon’s) award winning online yellow pages.  Since SuperPages was an early entry in the online business market, Tammy had the opportunity to pioneer some of the online advertising and promotional techniques that are now considered best practices in the industry.

In addition to SuperPages, Tammy has led the market launch of some two-dozen major products as well as several groundbreaking new services.  She has built extensive business-to-business database marketing platforms, launched digital sales channels and leveraged digital marketing tools extensively throughout her career.

Tammy’s 7 Social Media Resolutions for Your Business for 2014″

1. Pay attention to your social media

2. Start linking your accounts

3. Be goal-oriented with your social media.

4. Response is everything – be conversational, human and quick

5. Figure out the content your audience likes; plan to excite &/or educate

6. Look at your analytics – measure and recalibrate continuously

7. Work in promotions to gain edge rank

Phone: (214) 217-7177

2013-11-28 13.55.57

Host Steve A Klein, Tammy Cancela, Michael Mueller