January 26 – Blaine Nelson and Jeff Sinelli

On the January 26th edition of PlayMakers Talk Show, our guests were:

Blaine Nelson – President and CEO, The Cooper Institute

Jeff Sinelli – Chief Vibe Officer, Which Wich

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 Blaine Nelson, President and CEO, The Cooper Institute

Blaine Nelson PictureBefore joining The Cooper Institute team last year, Blaine Nelson was Office Managing Partner of Deloitte’s North Texas, Oklahoma and Arkansas practices headquartered in Dallas. Under his leadership the firm grew from fewer than 1,000 employees to more than 1,600 in the three states.

Blaine has served as the Mayor of Fruit Heights City in Utah. He has also brought his community service to Dallas as Chairman of the Board of Governors for the Dallas Symphony Association, and as a member of the Board of Directors of the United Way Foundation of Metropolitan Dallas, the Dallas Regional Chamber and the Dallas Arboretum.

Established by Dr. Kenneth Cooper in 1970, The Cooper Institute conducts groundbreaking research on the relationship between exercise and health benefits


Jeff Sinelli, Chief Vibe Officer, Which Wich

JPSJeff Sinelli serves as Founder, CEO, and Chief Vibe Officer of Which Wich. He has created and grown an iconic brand, both domestically and internationally, to 300 locations in 10 years, and spreading a lot of positive vibes along the way.

In 1998, Sinelli created Genghis Grill, a Mongolian Barbecue restaurant, which he grew to 11 units in five states.  Sinelli sold the concept in 2003, and set to work on filling what he felt was a void in the sandwich arena.

Sinelli created Which Wich in 2003, prompting QSR Magazine to refer to him as a “branding phenom” upon its launch.  The company began awarding franchise rights in 2005. By 2013, Which Wich has expanded throughout the United States, and has opened locations in Mexico, Panama, Qatar, and Dubai, with over 100 more locations in development.



2013-12-21 07.50.19Blaine Nelson, Host Steve A Klein, Jeff Sinelli