May 5 – Alice Baland and Beth Lerman

On the May 5 edition of PlayMakers Talk Show, our guests were Alice Baland – Founder of Alice Baland’s Life Solutions Center and Beth Lerman Principle at Lerman and Company

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Alice Baland, Founder – Alice Baland’s Life Solutions Center

Alice Baland specializes in showing clients how to beat the binge and build a better body, overcome compulsive/ binge/ emotional eating, overweight, and life’s stressors and obstacles. She is the author of EAT UP THE GOOD LIFE! ™ Savvy Skills for Pleasurable, Guilt-Free Eating & Living and four other books. She is the Best Selling Author of Nothing But Net.

Her mission is to motivate people to be happy and healthy in mind, body and spirit through self-acceptance, self-discovery and education. She is America’s Good Eating Expert ™ and blog author of From Cowgirl to Crusader as she protects and defends others so they may shine with truth, integrity and inner power. She shows clients how to overcome adversity and be self-reliant.

Alice is a Licensed Professional Counselor (LPC) Registered/ Licensed Dietitian, and Certified Medical & Analytical Hypnotherapist with a private practice in Plano, Texas. She is a Certified Life Coach offering nationwide phone coaching with savvy solutions for eating and weight problems.

Alice is also a Registered/Licensed Dietitian and served as the first national spokesperson in Dallas for the American Dietetic Association and major national food companies, as a champion of a healthy mind, body, and spirit for all.  (214) 335-5556

Beth Lerman, Principle – Lerman and Company


Beth has been the Principle at Lerman and Company for eleven years and is an award-winning creative herself. She was a creative director at Tracy-Locke/DDB Needham where she produced her break- through campaign for Tabasco.

Prior to that, she was an art director at Young & Rubicam in New York, working on such notable accounts as Time and People magazines, Breyers Ice Cream, Johnson & Johnson, and Merrill Lynch. She has also produced television commercials for national accounts such as Church’s Chicken, The Home Depot, Wal-Mart, and Long John Silver’s.

Beth’s company is a marketing and communications team with business minds and creative souls — a collective of pedigreed creatives, brand managers, brand strategists and digital media specialists.

They think of themselves as a “marketing app” that their clients can activate as needed. They also have been compared to a SWAT team because of the experience and agility they can bring to a client’s needs — whether it’s for one day as “brains for hire” on a strategic project or on a longer-term assignment such as brand development, a marketing campaign, or a website design.   (972) 380-6445

2013-04-28 02.25.29Alice Baland, Host Steve A Klein and Beth Lerman