Mike Covert, President & Co-Founder, Ignite Partnership
Mike Covert is President and Co-Founder of Ignite Partnership LLC, the marketing agency for technology brands that want to understand and capitalize on complex buyer journeys.
Ignite Partnership is the premiere marketing communications agency for the tech industry, with more than 300 national product launches. Ignite guides client innovations to market with customized strategies and communications for tech product and service providers.
Prior to starting Ignite in 2008, Mike worked in competitive agency environments in Dallas, New York City and Chicago. Now in a career approaching two decades, Mike has launched more than a thousand products and ideas in a variety of industries, leading teams in integrated campaigns to increase awareness and generate sales. He’s proud to have made notable impacts on Kraft/Nabisco, ESPN, Miller Brewing, Frito-Lay, PepsiCo, Wal-Mart, Samsung and many other companies.
Lori Alford, Co-Founder & COO, Avanti Senior Living
As the Co-Founder and Chief Operating Officer of Avanti Senior Living, Alford is passionate about empowering older adults with endless choices, state-of-the-art technology, sophisticated living and care and wellness that surpasses the highest benchmarks. Throughout her career, Lori has embraced the “disruptive theory” and has explored ways to challenge the status quo in order to improve the life of seniors and workplace environment.
As one of senior living’s most respected innovators, Lori draws from nearly 20 years of experience in senior living as she forges industry-transforming practices and perceptions for senior living. Her passion is focusing on the people and creating a culture of empowerment and pride. Previously, she served as COO of one of the largest assisted living companies in the industry where she was responsible for 32 communities across 10 states and an annual revenues of more than $100M.
Lori is actively involved in disrupting the industry and is a frequent speaker and panelist. She has a passion for inspiring women to achieve the best they can be!